Comments on: It’s not fifty percent, I think it’s more like ninety http://www.jrami.com/2008/03/21/its-not-fifty-percent-i-think-its-more-like-ninety/ Affiliates are standing by.... Sat, 29 May 2010 15:22:02 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Steve Kingsley http://www.jrami.com/2008/03/21/its-not-fifty-percent-i-think-its-more-like-ninety/comment-page-1/#comment-8 Steve Kingsley Fri, 21 Mar 2008 19:06:24 +0000 http://www.jrami.com/2008/03/21/its-not-fifty-percent-i-think-its-more-like-ninety/#comment-8 Jorge, thank you for your insights. You're right about tweens and teens making up a good portion, possibly even the majority of web video viewers (and "user generated content" video makers.) Statistically 90+ % of in these age groups watch online video every day. They are a big market now and will become THE market in a few years. The second biggest group are office workers, 60-80 % of which also watch web tv and video daily but would not acknowledge doing so during work hours. The people who tune in less are the older generations. Then there are the ones without broadband connection, still about 20-25% of the population. Putting all these together could explain Pew's statistics. With broadband becoming universally available, whether by cable or wireless, and web video coming to the home tv set (like Apple TV), viewer statistics will most likely move up to 90+ percent in 3-6 years. Jorge, thank you for your insights. You’re right about tweens and teens making up a good portion, possibly even the majority of web video viewers (and “user generated content” video makers.) Statistically 90+ % of in these age groups watch online video every day. They are a big market now and will become THE market in a few years.

The second biggest group are office workers, 60-80 % of which also watch web tv and video daily but would not acknowledge doing so during work hours. The people who tune in less are the older generations. Then there are the ones without broadband connection, still about 20-25% of the population. Putting all these together could explain Pew’s statistics.

With broadband becoming universally available, whether by cable or wireless, and web video coming to the home tv set (like Apple TV), viewer statistics will most likely move up to 90+ percent in 3-6 years.

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